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This class was created by C-level executives...not academics with no business experience...and concentrates on the essentials of effective business communication.
We begin with paragraphs and learn paragraph construction. We then move on to formatting business letters and emails.
The core of the class is learning to create effective business letters and emails that don't waste manager's time. We must first identify our reader's (or customer’s) needs and expectations. We look at the three different types of emails and how to choose the appropriate one. We learn techniques for achieving clarity and precision. We conclude the module by looking at letters and emails with specific goals: the sales email, the proposal, the executive summary, getting meetings, saying no gracefully, and getting people to respond to your emails.
The class concludes with techniques for editing and proofreading the final version.
Other business writing classes:
Module One: Constructing Paragraphs
The Basic Parts
Active and Passive Voice
Writing Effective Topic Sentences
Communicate What Your Reader Needs to Know
How to Use Linking Words and Phrases in
Sentences and Paragraphs
Module Two: Business Letter Format
The Basic Structure
Types of Letters
Module Three: Business Email Format
The Basic Structure
The Importance of Subject Lines
Proper Use of Bullet Points
Powerful Openings and Closings
Module Four: Creating Effective
Business Letters and Emails
Identifying Your Reader's Needs and
3 Different Types of Emails
Writing Effective Emails
Techniques for Achieving Clarity and
Precision in Business Writing
How to Write a Sales Email
How to Write a Proposal Email
How to Write an Executive Summary
How to Get Meetings and Say No Gracefully
How to Get People to Respond to Your
Module Five: Proofreading
Techniques for Editing and Proofreading
the Final Version